On August 27, 2024, during Toshiba Lifestyle’s first-ever Asia-Pacific Regional Strategic Conference held in Hanoi, the company officially introduced renowned Japanese actor Takashi Sorimachi as its Regional Brand Ambassador. The event brought together business partners, key stakeholders, and media representatives from multiple countries across the region.

Takashi Sorimachi is a highly respected Japanese actor and singer. With an outstanding career and unwavering dedication to every role he plays, he perfectly embodies the core values upheld by Toshiba Lifestyle—excellence and quality. This partnership is rooted in shared values: both Toshiba Lifestyle and Mr. Sorimachi pay close attention to detail, continuously pursue perfection, and uphold the long-standing Takumi philosophy that defines the brand.

Beyond his meticulous lifestyle and charismatic personality, Takashi Sorimachi also represents the aspirational middle-class image admired by many. Through his influence, Toshiba Lifestyle not only enhances its brand recognition but also forges a deeper emotional connection with consumers, particularly middle-class families. This further strengthens Toshiba Lifestyle’s position in the Asia-Pacific market and reinforces its image as a close, trustworthy brand.

Looking ahead, Takashi Sorimachi will serve as a reliable partner and companion to Toshiba Lifestyle in pursuing its future aspirations—to become a leading electronics brand in the region and to reach new heights through a sustainable and responsible approach.