Our Heritage

Brand Promise

We commit to deliever crafted breakthrough home solutions with heartfelt details that make a (big) difference.

What is “details matter”？

Hidden in everyday life are the various thoughts and emotions of consumers, and the culmination of these things is embodied in Toshiba's home appliances. At Toshiba Lifestyle Products & Services, we believe that product development should begin with these consumer insights, and they should shape the way we create. With this in mind, we have carefully crafted our message to be as simple and memorable as possible.

The Future Begins in Everyday Life.

People create lives, and within those lives, emotions reside. There are people, and there is life. And within life, there are always emotions. The quiet feeling of being close to someone. The warmth of small moments of happiness. We wish to call the growth of these feelings true richness. A deep gaze into daily life, backed by reliable technology. It is not about what we create, but why we create. We are Toshiba Lifestyle Products & Services, a company that brings the future into homes through our appliances.

Over a century of excellence

Brand History

Takumi Spirit

Governed by our "takumi" spirit, and inspired by our pioneering heritage, our solutions are designed, engineered, and manufactured with an uncompromising attention to the details that matter most to people.

Takumi Spirit

Precision Engineering

Every Toshiba product is built on uncompromising precision. From metal parts engineered within 1/1000 millimeter tolerance to advanced smart factories that merge automation with quality control, we push technology to secure durability and reliability. Precision is not just measurement—it is our promise of lasting excellence.

Takumi Spirit

Craftsmanship by Hand

Beyond machines, it is the hands of skilled artisans that give Toshiba products their soul. From rice cookers meticulously assembled in Niigata to Japanese-market air conditioners crafted through cell production, each detail is carefully refined by experts who inherit and embody Japan’s spirit of monozukuri.

Takumi Spirit

Harmonized Design

We believe true innovation lies in harmony and simplicity. Toshiba design follows the philosophy of “less for more”—eliminating excess, enhancing usability, and harmonizing form with function. Every curve, every detail, is created with the user in mind, blending beauty and purpose into everyday living.

Toshiba Lifestyle

Refrigerator

Freshness Matters

Buying in bulk should never compromise freshness. Toshiba refrigerators help preserve meat and vegetables in optimal conditions, keeping ingredients fresh for longer, so families can prepare meals with confidence, whenever they choose.

Rice Cooker

Everyday Meals Matter

Delicious meals are part of everyday life and the foundation of family moments. Toshiba rice cookers focus on consistent temperature control and precise cooking, delivering reliable results day after day, because good food is not occasional, but essential.

Washing Machine

Fabric Care Matters

Dress shirts and fashionable garments deserve careful treatment. Toshiba washing machines are designed to clean gently and precisely, helping maintain fabric texture, shape, and color over time, so clothes look good, every time they are worn.