Privacy Policy

Privacy Policy

1.      Purpose of Data Collection

In order to improve our products and services continuously and to further understand the needs of our customers, we may ask customers to provide us with their personal data, contact details and other relevant information. If your personal data is incomplete or incorrect, we may not be able to provide or continue to provide our services to you.


We collect personal data from our website visitors on a voluntary basis. Personal data may include full name, email, address, telephone number, and any other information submitted by the customers. The personal data collected will be used only for the purposes we specified at the relevant web page at the time when we invite you to provide your personal data for promotion of our products and services, and for other purposes as may be agreed between you and us or required by law from time to time:

-     internal research and analysis;

-     daily operation of our services;

-     customer complaints and enquiries’ handling;

-     invitation to customers for participating in promotional campaigns, market research and surveys and other marketing activities;

-     offers and promotions of our products and services;

-     prevention or detection of crime;

-     disclosure as required by law;

-     matters directly related thereto.


2.      Use of Personal Data

Personal data of customers will be kept confidential, we will not sell customer’s personal data to any other third party, but we may provide such information to:

-     subsidiaries and associated companies of Toshiba Hong Kong Ltd.;

-     any agent, contractor or third-party service provider who provides services to our company in connection with the operation of our business;

-     any agent authorized by our company to process personal data of our customers;

-     auditors, consultants or legal counsel of our company;

-     the media (in relation to the handling of customer complaints and enquiries in certain circumstances);

-     any person who owes a duty of confidentiality to our company.


3.      Direct Marketing

Subject to obtaining your consent, we intend to use your personal data including full name, address, telephone number and email for direct marketing purpose through post, email, phone or SMS in relation to:

-     activities, offers, news and redemption by us, subsidiaries and associated companies of Toshiba Hong Kong Ltd.;

-     membership programs by us, subsidiaries and associated companies of Toshiba Hong Kong Ltd.


We may transfer and disclose your personal data to such assignees or transferees as mentioned in item (2) and (3) above.


If you do not wish us to use your personal data for use in direct marketing and/or transfer your personal data as mentioned above, you may exercise your opt-out right by notifying us at with “Unsubscribe” as the email subject or send your request to the below address:


Toshiba Hong Kong Ltd.

Suite 1410-19, 14/F, Shatin Galleria,

18-24 Shan Mei Street, Fotan, N.T., Hong Kong



4.      Data Security

Our company will maintain your personal data securely in our system. Only authorized staff, who has been properly trained, will be permitted to access to such personal data. We will also ensure compliance by our staff with the strictest standards of security and confidentiality.


5.      Cross-border transmission of personal information

We are a multinational company and the responsibility range of our teams responsible for data processing may cover the world or a variety of countries/regions. Therefore, these teams may be anywhere in the world where we conduct business, including outside the EU, in countries that do not pursue the same standards for personal information protection as your country. We may also transmit data outside the EU, including China. By using or joining our services and/or providing us with your information, you agree that we will collect, transmit, store and process your information outside the country/region you live in accordance with this Privacy Policy. We will make every effort to ensure that they comply with applicable legal requirements to the extent permitted by existing technology, for example, by executing standard contract terms. All of your data that we collect is used for user and product analysis after necessary confidential processing to provide you with better services. But in this case, we will take steps to protect your information appropriately.


6.    “Cookies”

“Cookies” is small computer files stored in user’s web browser to store information about user’s browsing preferences and history while browsing a website. It helps user to navigate the website efficiently, enhancing usability or site processes. “Cookies” may be used in part of our websites content to help saving your time from login again when re-visiting our web site, but will not be deployed for collecting personally identifiable information. By browsing our website, you consent the use of “Cookies” in accordance with our policy. If you do not consent, you can disable “Cookies” but you may not be able to access all parts of our websites.


7.      Access and Correction of Personal Data

All personal data will be stored in our database system. Under the Ordinance, customers have the right to check whether our company holds personal data about you, the right to obtain a copy of that data and to correct any inaccurate data from us at any time. Requests for access to data or correction of data should be made in writing to:


Toshiba Hong Kong Ltd.

Suite 1410-19, 14/F, Shatin Galleria,

18-24 Shan Mei Street, Fotan, N.T., Hong Kong

 “Personal Information Management”


In accordance with the Ordinance, we have the right to charge you a reasonable fee for the processing of any personal data access request.