Bangkok, Thailand – Toshiba Thailand Co., Ltd., a global leader in home appliances, today announced the launch of its latest innovation — the “711 Series” refrigerator, featuring an impressive 711-liter (25.1 cu.ft.) capacity. Developed under the concept “Bigger Cooler Fresher,” the new lineup embodies Toshiba’s commitment to delivering technology that enhances everyday living, driven by a deep understanding of consumer needs.
The 711 Series represents Toshiba’s largest-capacity refrigerator to date, catering to modern households seeking expansive storage space. The collection includes four models — two multi-door and two side-by-side — offering consumers a choice between luxurious tempered glass doors and sleek stainless-steel finishes that complement any interior style with elegance and durability.
Equipped with advanced preservation technologies, the 711 Series introduces Pure Air Turbo, a high-performance deodorizing system that eliminates unwanted odors up to three times faster. With a single touch, users can activate the air filtration system to minimize odor transfer and inhibit bacterial growth, ensuring ingredients remain fresh for longer. Additionally, the Pure Ice system filters impurities during automatic ice-making, providing two ice sizes simultaneously for greater convenience.
Despite its large capacity, the 711 Series remains exceptionally energy efficient, powered by ORIGIN INVERTER technology. This innovation synchronizes the compressor and inverter fan to deliver consistent cooling performance that is quiet, durable, and energy-saving in accordance with Japanese standards. The model is certified with Thailand’s Energy Label No.5 (3-Star rating), with annual energy costs starting at only 3,457 THB, and comes with a 10-year compressor warranty.
The series also integrates seamlessly with the TSmartLife mobile application, allowing users to manage refrigerator functions anytime, anywhere. Through the app, users can adjust temperature settings, track food expiration dates, receive door-open notifications, and even monitor motion detection when away from home — redefining the meaning of connected living.
The launch event drew significant attention from fans and media alike, featuring special appearances by renowned Thai actors James Jirayu Tangsrisuk and Kao Noppakao Dechaphatthanakun. Both stars shared their insights on family lifestyles, refrigerator selection, and food storage tips, engaging warmly with attendees and adding a touch of excitement and charm to the occasion.
The introduction of the 711 Series underscores Toshiba’s unwavering leadership in Thailand’s refrigerator market, further validated by the prestigious “Thailand’s Most Admired Brand 2025” award from BrandAge magazine — marking an impressive 16 consecutive years of consumer trust and brand excellence.