Toshiba Thailand Unveils New Flagship Store to Elevate Brand Experience and Consumer Engagement
Bangkok, Thailand – Toshiba Thailand Co., Ltd. has officially launched its new Toshiba Flagship Store at HomePro, Future Park Rangsit, as part of a strategic move to strengthen brand presence and deliver a premium customer experience. The initiative is spearheaded by Ms. Saowanee Sirariyakul, the company’s newly appointed Chief Executive Officer (CEO), who is driving the brand forward under the vision of a Smart Living Experience—an approach that allows consumers to engage Toshiba's innovations in a real, interactive setting. 
“The launch of this flagship store marks a pivotal milestone in Toshiba’s journey towards becoming a stronger, more sustainable brand in Thailand,” said Ms. Saowanee. “In a world where online and offline channels must seamlessly integrate, our goal is to create a truly omnichannel experience that responds to the evolving needs and behaviors of modern consumers. This store is not just a facelift; it is a strategic touchpoint for deeper customer connection.”
The flagship store is meticulously designed to reflect Toshiba’s brand essence through immersive, lifestyle-oriented zones. These include: 
The JAPANDi Zone, which combines minimalist Japanese design with practical Scandinavian functionality 
The Refrigerator Zone, showcasing Toshiba’s signature technologies such as Pure Air Turbo, HydroFresh, and Origin Inverter for odor control, freshness preservation, and energy efficiency
The Laundry Zone, where visitors can explore washing and drying solutions equipped with AI Sensors and fabric-care systems
The Small Appliances Zone, offering a complete range from water heaters to microwaves and rice cookers 
Beyond product displays, the store also features demonstration spaces and interactive setups to bring the brand’s values—Design, Quality, Trust, and Attention to Detail—to life. 
“As the new leader of Toshiba Thailand, I am committed to building a brand that is both innovative and emotionally resonant with Thai consumers,” Ms. Saowanee added. “This Flagship Store is the first step in a renewed brand narrative—one that goes beyond functionality to foster trust, inspire loyalty, and spark inspiration. It reflects our long-term commitment to our philosophy of ‘Bringing Good Things to Life.’” Consumers can now experience Toshiba’s Smart Living philosophy at the new flagship store located on the 2nd floor of HomePro, Future Park Rangsit. For more information, please visit www.facebook.com/ToshibaLifestyleThailand.