BANGKOK – Toshiba Thailand Co., Ltd. reinforces its leadership in microwave products by securing the "Japan's No.1 Microwave Brand" position according to Euromonitor International's Consumer Appliances 2025 edition ranking, based on retail volume sales data for 2024 in Japan. In Thailand, Toshiba also holds the No.1 market share in microwave products.

Ms. Saowanee Sirariyakul, Chief Executive Officer of Toshiba Thailand Co., Ltd. stated, "The microwave market is quite substantial and represents a kitchen appliance category that has maintained continuous growth. Consumer demand has increased as these products provide convenient solutions for reheating and cooking food. In terms of product development, there's growing diversity—not just for reheating food, but for preparing various types of cuisine through multiple cooking functions including baking, grilling, steaming, and creating both hot and cold desserts. Today's models can even connect to Wi-Fi systems for enhanced convenience in operation control. For Toshiba, our parent company began producing commercial microwaves in 1959 in Japan—over 66 years of technological development in this field."

"Receiving recognition as Japan's No.1 microwave brand and holding the No.1 market share in Thailand represents another level of pride and serves as evidence of consumer confidence in Toshiba regarding quality, durability, and innovation that addresses both functional requirements and modern design aesthetics. This success not only secures our leadership position in terms of quality but also reflects our strongest market share. Toshiba will continue advancing innovations that respond to modern lifestyles while remaining committed to delivering superior quality to every family."

Toshiba focuses on creating diverse products with attention to every detail, from selecting high-quality materials to user-friendly design, enabling customers to choose according to their individual needs and lifestyles. Beyond basic heating function microwaves, the company also produces microwaves with additional features such as Healthy Air Fry for oil-free frying with excellent heat distribution for thoroughly cooked, crispy food; Crispy Grill that delivers heat directly and evenly to food, creating crispy exteriors with juicy interiors; Auto Menu with one-touch convenience for effortless cooking; Black Glass Design reflecting elegance that complements any kitchen style; and 5-star energy efficiency certification.

For additional information or to view more product details, visit www.toshiba-lifestyle.com/th or Facebook.com/ToshibaLifestyleThailand