The celebration, themed "95 Years of Companionship, Elevating a New Life," honors the brand's enduring legacy of bringing Japanese craftsmanship and cutting-edge innovation to households worldwide.

A 95-Year Journey of Discovery and Creation of Beauty

The anniversary marks a reflection on a remarkable 95-Year Heritage Journey. Since its inception, Toshiba has consistently pushed boundaries, transforming daily routines with products that are both functionally superior and aesthetically pleasing.

The journey is characterized by a path "From pioneering products to great milestones," all dedicated to creating a more convenient and better life for consumers. This continuous pursuit of excellence embodies the spirit of "95 Years of Innovation," adapting to and anticipating the evolving needs of the global home.

The ‘Origin’ Philosophy: Crafted from Japan

At the heart of Toshiba’ design and technological development is the fundamental principle of JAPAN ORIGIN. The brand organizes its core technological and design commitments under the ‘Origin’ series, each representing a distinct pillar of the modern premium lifestyle.